BU.MI is Trivandrum's first experiential restobar. The founders approached us to shape the brand’s story and voice and establish a consistent approach to communication across its customer touchpoints.

We developed BU.MI’s verbal identity, tone of voice, messaging pillars, and menu content strategy, working closely with the founders, chef, designers, and digital team. We also created press materials, event invitations, review response templates, and feedback forms, and conducted brand training to help the team carry the voice forward. Our work has also extended to menu storytelling and event formats.