Moon Cycle is an Ayurvedic women’s wellness brand developing a range of menstrual wellness products. The brief was to establish a distinct verbal identity for the brand and create a clear, consistent way to communicate its products across touchpoints.

We developed Moon Cycle’s verbal identity, voice and tone, and messaging framework, alongside a modular packaging copy system adaptable across products.

The work also included website content strategy and copy, social media strategy, blog content, and an overall communications strategy. We conducted a communications workshop to help the team put the strategy into practice. The brand has since soft-launched and is preparing for a wider launch.